2019 RAM 1500 Limited

Big, bold and (arguably) beautiful, revamped and reworked for 2019 the Ram 1500 competes with other upper-niche trucks that seek to fill the higher echelons of the pickup market.

This one, a 1500 in ‘Limited’ trim definitely positions itself near the top. It’s a combination of comfortable and well-appointed cabin, with a piled-on collection of tech and creature comforts wrapped in a body painted ‘Diamond Black Crystal Pearl’ (quite a mouthful there, eh?).

Powered by a 5.7L HEMI eight-cylinder engine dispensing huge power and torque (395 hp and 410 lb.-ft., respectively) and four wheel drive, this is the Ram for the well-heeled and style-conscious buyer.

Of course that comes at a price, and omigawd – have you seen how much you can option the price of a pickup to these days? Equipped as it is, this one bent the MSRP to over thousand dollars (CDN, of course), but I’ll come back to that in a bit.

Clambering up into (and out of) the cabin is aided by a foldout, power running board/step, which is handy because the Ram is a tall vehicle, but once everyone is inside there is a great deal of space in both seat rows, and rear seat legroom is extraordinarily good.

Quality leather wraps the seats, and passengers and driver (me) alike found them extremely comfortable. The climate controls allow for everyone to tailor the heat or A/C to their individual preference, but it was mostly heat that was in demand at the time of year I drove the Ram. On that note, I do love a vehicle with a heated steering wheel. Once you’ve experienced this function there’s no going back.

I loved the sound system in the Limited tester (it’s a Harmon/Kardon rig with 19 speakers), and I very quickly resorted to using the vehicle’s voice-command system for changing stations on the radio, because if I’m being honest here, I found the center stack interface difficult to use.

There’s a big touchscreen (and in the Limited its very big, twelve inches) that will display the various onboard functions of the Ram. You can split the display into up to four quadrants to show multiple info at once, and it is pretty bright. Like, almost too bright, especially at night.

A very good camera system with the Limited helped me out tremendously, as I don’t regularly drive vehicles of this size; so a 360 degree view along with backup cameras and rear cross-traffic alerts was a real benefit.

The ride is very good in the Limited, on virtually any road surface it handles bumps and rough patches well. Steering is at least the equal of any of it competitors, and it handles well (although what I mean is, it handles well for a truck, it’s obviously not a Porsche we’re dealing with here.

Gear selector for the 8-speed automatic transmission.

Overall, I liked the Ram during my time with it; although I primarily treated it is a good-looking luxury vehicle rather than a work truck. I like the exterior appearance (especially since the company has backed off a bit from the ‘gigantic grille’ look that they embraced for a long time.

It has lots of storage space inside, ample electrical and usb plugs for various devices, and delivers a top-flight passenger experience.

The downsides, for me, were the overall size of the thing, the difficult electronic interface, and of course fuel economy. I shouldn’t get to picky about the economy, of course – I mean what do you expect from a 4×4 pickup? The manufacturer states combined city/highway mileage of 16.1L/100 km, which is actually pretty good for a V8, and I managed to bring it down to 14.5 in a roughly even mix of city and highway use (but I admit, I wasn’t pulling a load or hauling anything in the bed, so that number will only go up if the Ram is driven as intended).

The price, though, dayumn. Clearly, I am showing off my embitterment about my economic and social stats by saying this, but where the heck are all the people coming from who can justify an $85,295 pickup truck?

Seriously, I’m askin’ here. If anybody knows the secret please let me in on it.

Limited models start at a little over 74K, but the vehicle I used for this drive included the aforementioned paint job ($275), $445 for a larger fuel tank (124 litres), the Level 1 equipment group ($3,895), folding tonneau cover for the bed ($650), anti-spin rear differential ($525), panoramic sunroof ($1,595), 22-inch wheels ($750), and $870 for hitch receiver and trailer brake controller.