2018 Lincoln Continental Reserve

We are classy guys this time out, here at the Auto Section, wheeling around beautiful springtime Edmonton in a Lincoln Continental.

I’ve driven the company’s reworked classic a couple of times since it major reintroduction a couple of years back, and I never get tired of it. The fit, the finish, the materials used through the big beast and the general overall comfort – there isn’t much to dislike.

Except maybe the price, but we’ll get to that later.

A North American rival to popular richmobiles like BMWs 7 Series (or the latest generation E-Class from the dominant player in the market, Mercedes) the 2017 Continental brings every accoutrement and high-end touch that rich people like you and I be expecting when shopping for our limos.

This is the third opportunity I’ve had to experience the car, so I won’t rehash the whole schlemiel (here’s a longer piece  from the introduction of the Continental)

Suffice to say, it holds its own in terms of comfort, power and an overall fit and finish worthy of anything in the class.

The test car we used was a loaded Reserve trim sporting the optional 3.0L twin-turbo powerplant (the six-cylinder 3.0 adds $3000 to the bottom line) and the option packages that even cars playing the premium luxury game seem to require in order to truly deliver on their promise.

The truly excellent Revel Ultima audio system is a part of Luxury Package (as are premium LED headlamps), and I love it – this is top-flight audio reproduction right here; and the Technology Package is desirable for the active park assist and pre-collision safety suite.

For my money, though, it is the seats that make the Continental as desirable as it is. The driver’s perch in particular offers highly adjustable tailoring of the setup and seat bolstering (and of course a massage feature – test drive a Continental Reserve just to experience this, I tell ya).

The rear seat passengers don’t miss out on the massage feature in our test car, either, in fact the whole rear seat experience is overall mighty fine

On a more pedestrian note, I also benefitted more from the AWD system this time around, driving as I was in Alberta winter instead of the California sun.

Regardless of the conditions, the reinvigorated Continental rides well, shows off responsive and quick steering (and powerful acceleration, though there wasn’t much chance to appreciate the 400 horses of the three-litre six).

The upsides are pretty evident with the 2017 Continental: its comfort and overall roominess, the available tech and smooth drivetrain. This is just a wonderful car to drive, or be driven in. Plus, it sports the best-looking grille currently in the Lincoln lineup.

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Potential detractions are equally straightforward – this is a big car, with a big turning circle and overall footprint; and it is neither fuel-economical (the company rates it at 14.4L/100 km in the city with this engine, I got about mid-sixteens overall in winter conditions) – and while it competes, pricewise with similar vehicles from Audi, Merc and Lexus, I don’t think you’ll be shocked to learn that the final buy-in is correspondingly steep.

This one, starting from a jump-in point of $60,500 for the Reserve, rolled up to $75,050 with the addition of the aforementioned packages and engine, along with the standalone panoramic moonroof option.

Check out our Youtube video of the 2018 Continental!